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Services Help Ink Companies Make Gains In Europe

In the current period of low growth in the printing products market in Europe, ink makers have been desperately seeking ways to stem falling prices and cling to their margins. For many, an effective means of persuading customers to stop pressing for lower prices is improving or extending services.

By: Sean Milmo

European Editor

In the current period of low growth in the printing products market in Europe, ink makers have been desperately seeking ways to stem falling prices and cling to their margins. For many, an effective means of persuading customers to stop pressing for lower prices is improving or extending services. In the bulk sectors of heatset, coldset and sheetfed inks, services are becoming the only way for ink suppliers to differentiate themselves. “The inks being provided in the sheetfed market are al...

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